Do you have a product and want elegant packaging with an appealing design? Then you have probably already heard of digital printing. In just a few years, digital printing has evolved in all areas. What advantages does digital printing offer for your product and how can you determine whether it is the right choice for you? Read the rest of this article to find out.
Digital printing - definition
Digital printing is a process that uses digital techniques developed with the aim of using a printing press in the same way as printers connected directly to a computer. Each print can look different as the printing plates are not held as in conventional processes. This allows for the personalization of documents with variable data management.
These are the key features of digital printing:
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Less chemical waste and paper used
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Fast and cost-effective prototype production for short runs
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Fewer initial configurations
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The toner does not penetrate the substrate like conventional ink, but forms a thin layer on the surface
What types of digital printing are there?
There are different types of digital printing, which can vary depending on the application and printing technology. The most common types include inkjet printing, laser printing and dye-sublimation printing.
Each of these technologies has its own advantages and disadvantages, which should be taken into account when making your choice. Inkjet printing is well suited to printing high-quality photos and graphics, while laser printing is suitable for printing text and documents quickly and accurately. Dye-sublimation printing is often used for printing on textiles and special surfaces.
It is important to note that the quality and accuracy of the print can also depend on the printing machine used and the inks or dyes used.
Rotogravure and digital printing - advantages and disadvantages
At BFT Verpackungen we offer you your prints in two techniques: Rotogravure and digital printing. Here you can find out how to make your choice.
Rotogravure is a traditional gravure printing technique in which the printed image is engraved into a copper roller. A major advantage of rotogravure is the high print quality and attention to detail, especially when reproducing images and fine lines. In addition, various materials such as paper, plastics and metals can be printed on. However, rotogravure is a time-consuming process that requires special equipment and expertise. In addition, the cost of manufacturing the engraving rollers is high, which makes rotogravure less economical for smaller print runs.
Digital printing, on the other hand, enables fast and cost-effective production of print materials. There are a variety of digital printing technologies such as inkjet printing and laser printing, which offer a high degree of flexibility. Digital printing also enables personalized prints, as each copy can be individually designed. However, the print quality of digital printing can vary depending on the printing technology and materials used. For large print runs, digital printing can also be more expensive than rotogravure.
Ultimately, the choice between rotogravure and digital printing depends on various factors, such as the desired print quality, the cost, the print run size and the specific requirements of the project.
Entrust us with your prints on product packaging
Flexible packaging such as Doypacks are becoming more and more popular and are often replacing rigid packaging. In the food industry in particular, flexible packaging meets all consumer requirements. It is easy to handle and has a lower environmental footprint. Flexible packaging is increasingly appreciated by consumers.
Digital printing has become one of the most cost-effective and efficient options. Not only because of the quality of the end result, but also because of the personalization possibilities it offers.
The bottom line is that digital printing offers companies the opportunity to optimize this type of production compared to other printing systems. To make sure you make the right choice, our team of experts is on hand to answer any questions you may have about packaging printing.
BFT Verpackungen
Your partner for individual packaging solutions
